Moving to a new area can be a scary venture. It can also be a challenging and rewarding venture. I have moved to a new area and it was something I looked forward to because I was meeting new people and the loan officers who were in the area tended to be sedentary. I have also ventured into new areas without moving and have had good results. The key is to not give up. You want to keep going back and you want to have some information worth sharing.
Some areas are just natural to open up and if you are in a large metro area, you might pick out a spot an hour or so away that is less populous. Even with the bombardment of internet lenders, which many Realtors hate by the way, you will be successful by making regualr calls in that new area. Focus on a specific product like VA. Let people know more about the program and how you can help them to sell more homes just by asking the question, "Have you ever been in the service?" That is just one example of course, but if you are talking about it frequently and the topic comes up, guess who that agent will remember?
Remember that it isn't about YOU. It is about THEM. Tell them about that FSBO you just saw and give them the phone number. Maybe they know about it already, but how many Mortgage Officers are letting them know about them? Also, you can find out more about the area by asking them who they like to work with for appraisals and for title work. Everyone likes to have value placed on their opinions. And write down the info in their presence. You can then speak to the appraisers and title agents about how they were recommended and perhaps find out who does a good share of the business in the area. Getting to know people isn't really a new idea. But it is how you go about marketing to a new area.