When you think about it, there is not a lot of difference between 211 degrees and 212 degrees. But it is the difference between water almost boiling and water boiling. There are lots of applications at work here. Having an opportunity and making use of that opportunity. Having a lead and following up on that lead. Closing a deal and following up after the deal is closed. Thinking about a client retention program and using one. Thinking you should go out of the office to make sales calls and going out of the office to make sales calls. There is almost anything that could be done a little better and have a little more effort.
212 degrees: The Extra Degree is a book that may take you an hour to read. But even if you only come away with the concept of one extra degree to make water boil, you will have something to apply to every aspect of your life. Mac Anderson and Sam Parker have put lots of great examples in this book. One of the early quotes pretty much sums it up. "Why do you enter into any activity with anything but a COMMITMENT to achieve your objective of that activity--not a desire to achieve your objective, but a COMMITMENT? I would recommend that you get this book, read this book and apply its principles. Even with the tremendous amount of difficulty the mortgage industry has faced in the past 18 months, there are still people with a need that you can help them fulfill--IF you give them the extra degree.